Bigscis: Bridging Complex Ideas and Practical Knowledge

Bigscis — Ideas, Systems, and Mental Models for Better Decisions

At Bigscis, we strive to help institutions, NGOs, universities, foundations, and media organizations transform complex ideas into clear and practical content. Founded by Rusul Emad, a biomedical engineer and communications professional, Bigscis offers a wealth of knowledge focused on science, psychology, systems thinking, decision-making, and storytelling.

About Rusul Emad

Rusul Emad, the founder and lead expert of Bigscis, brings her unique expertise in biomedical engineering and content creation to the forefront. Her mission is to translate complex subjects into compelling narratives that resonate with diverse audiences. With a deep understanding of human behavior and mental models, she empowers organizations to make informed decisions based on robust insights.

Big Sister Flagship Program

One of the standout initiatives of Bigscis is the “Big Sister | أخت كبيرة” program, which explores essential themes such as psychology, history, and science through long-form storytelling. This flagship Arabic knowledge program not only educates but also fosters a better understanding of decision-making and systems thinking. By providing rich content, Rusul Emad advances the narrative around these intricate subjects, paving the way for innovative thinking.

With an emphasis on education, research-based storytelling, and effective communication strategies, Bigscis is dedicated to collaborating with various institutions to create impactful content. Through workshops, presentations, and tailored programs, we aim to enhance public engagement and awareness on critical topics. We invite you to explore our insights and consider a partnership for a brighter, informed future.